Matt Salcedo is a filmmaker and creative director based in Houston, TX. Through his work with Sado Films, LLC, Matt focuses on crafting cinematic visuals rooted in real emotion, movement, and energy.

Matt’s journey in filmmaking began at the age of 6, when he first picked up a camera and became captivated by the art of visual storytelling. What started as childhood curiosity grew into a lifelong pursuit—shaped by years of experimenting, learning, and evolving through every frame.

During the pandemic, that passion deepened. What began as simple content creation transformed into something bigger: a commitment to using light, lens, and emotion to create meaningful work that resonates.

In the past few years, Matt has built a reputation for directing and shooting bold, story-driven content for athletes, brands, artists, and entrepreneurs. His signature is simple: strong imagery with purpose. Whether it’s a gritty commercial, an emotional short film, or a gym-focused promo, he brings intensity and narrative clarity to every frame.

Matt’s focus has always been on building something real—honing the craft, staying consistent, and letting the work speak. Each project is a step toward that bigger vision: to make unforgettable films that move people.